While struggling to recover from
Le Wine Buff in
Bordeaux last week, I'm already here in
Walla Walla, WA for the third annual
2010 North American Wine Bloggers' Conference, whew! I'm going to be trying to blog a completely different this year, different from
WBC08 and
WBC09...I'm going to be continuously adding to this post throughout the entire, nutsovino weekend! ...we'll see how it all turns out. ;-) Let's get diving into the fun, as I'm happily surrounded by my many, MANY talented
vinopanions. Follow along yourself by tracking the
#WBC10 hashtag on
Twitter and keep track of our
busy busy agenda here at the
Marcus Whitman. Cheers!
Every once in awhile--wait, scratch that. Every few
months it seems now, someone comes up with something exciting, new and innovating in the world of wine. In this particular case, that new and innovative wine thing is a brand, spanking new wine event format! The people that have been slinging the wine juggernaut known as
Wine 2.0 (
Twitter) for years are now behind the inaugural event known as the
San Francisco Vintners Market. Just why is this event so amazing and different from the many wonderful wine events that are held at
Fort Mason in SF each and every year? Well...just read a little further why don't you??
Making perhaps, one of the biggest viral marketing coups in the nascent
wine social mediasphere,
Murphy-Goode Winery in Healdsburg has blown up the interwebs with its
A Really Goode Job search and marketing campaign. The
basics are these:
- Live on the property in northern
Sonoma Valley in Healdsburg in a private home.
- Work by using all means of social media to promote
Murphy-Goode and its wine and the whole of
Sonoma County with the provided camera video camera, handheld device and/or smartphone. You'll "need" to taste hundreds of wines for free and eat all over the Valley, as well...shucks.
- Get paid 10K/month for a 6 month contract.
The reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have
have noticed and responded,
wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by
VinTank,
Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the
key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.
I'm very excited to be attending the Wine 2.0 San Francisco Expo tonight at Crushpad! I first mentioned the event in my precap a week ago and since then, many more details have been added. I'll be blogging throughout the event in the WineLog.net sponsered Bloggers' Lounge, that the WineTwo folks have again provided for this event (thanks Cornelius, Smoke & Co!). Watch this space for further details and updates through to 10pm tonight!
