5 Questions with Aron Ezra of MacroView Labs

MacroView LabsThere are many a wine app for iOS and (growing) on Android. Wine+Tech wünderkinds VinTank, have done extensive research on iOS apps (iPhone) over the last few years with the most recent count at 450+, as of 04/14/2011. Indeed, my own content is distributed on two mobile apps, Hello Vino and Wine by the Bar. With that many apps out there for a very specific genre, you can imagine that there is a lot of noise and a lot of well, mediocre (at best) apps for wine. So, it is a refreshingly rare circumstance when one comes across an app that kicks some serious vinous booty. And the new app (iPhone, Android) from Ferrari-Carano Vineyards and Winery (Twitter, WineLog) by MacroView Labs (Twitter) gets my vote for kickin' that booty.

Jordan Winery: A 2010 Harvest Estate Stay

DSC06300Two weekends back, the Lady and I had the very fortunate experience of a tour, a tasting and an overnight stay at the breath-snatching estate of Jordan Vineyard & Winery (Twitter, WineLog) in Alexander Valley. Blessed with a perfect harvest weekend of weather, we we able to visit courtesy of Communications Director (and photographer/videographer extraordinaire) Lisa Mattson. After dropping off the Pug with the parents in Napa, we headed across the valleys in the brilliant morning sunshine. The weather really was tremendous that weekend, sunny, a few puffy clouds and about 80 degrees at its peak. I really had no idea what to expect for the next couple of days however, since the Jordan site didn't really have a whole lot of information about the four suites or homes that were available for overnight visits.

5 Questions with Jake Lorenzo

Cold Surveillance by Jake LorenzoI solved a wine mystery recently, one that had been bothering me for years. Around the time that The Lady and I bought our home in the Bay Area, I was allowed able to buy a decent wine fridge, my Danby 75/100 bottle. Just as I was headed out the door from Wine Hardware with my affordable new wine storage, I spotted an interesting book on their shelves entitled, Cold Surveillance. It was interesting not that it was a set of wine memoir columns (right up my alley), but that it was written by a Wine Country private eye...¿que? I turned back to the counter and added the book to day's purchases!

Be Goode, but Vote Dirty!

A Really Goode Job - Murphy-GoodeMaking perhaps, one of the biggest viral marketing coups in the nascent wine social mediasphere, Murphy-Goode Winery in Healdsburg has blown up the interwebs with its A Really Goode Job search and marketing campaign. The basics are these: - Live on the property in northern Sonoma Valley in Healdsburg in a private home. - Work by using all means of social media to promote Murphy-Goode and its wine and the whole of Sonoma County with the provided camera video camera, handheld device and/or smartphone. You'll "need" to taste hundreds of wines for free and eat all over the Valley, as well...shucks. - Get paid 10K/month for a 6 month contract.
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