Tag: wine social media

Be Goode, but Vote Dirty!

A Really Goode Job - Murphy-GoodeMaking perhaps, one of the biggest viral marketing coups in the nascent wine social mediasphere, Murphy-Goode Winery in Healdsburg has blown up the interwebs with its A Really Goode Job search and marketing campaign. The basics are these: - Live on the property in northern Sonoma Valley in Healdsburg in a private home. - Work by using all means of social media to promote Murphy-Goode and its wine and the whole of Sonoma County with the provided camera video camera, handheld device and/or smartphone. You'll "need" to taste hundreds of wines for free and eat all over the Valley, as well...shucks. - Get paid 10K/month for a 6 month contract.

Help Your Favorite Wine Blogger!

Wine Bloggers' Conference Scholarship BadgeThe reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have have noticed and responded, wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by VinTank, Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.
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