The reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have
have noticed and responded,
wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by
VinTank,
Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the
key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.
The 2nd Annual North American Wine Bloggers' Conference is almost here, starting tomorrow! It is again at the Flamingo in Santa Rosa, CA, deep in the Sonoma Valley. Last year's inaugural conference exploded the reach and understanding of wine bloggers, wine & social media and their effect on the wine biz. It also had a profound effect on myself and my own understanding of social media, blogs and wine. Starting things off, however is a pre-party at Twisted Oak and downtown Murphy's, courtesy of that crazy vinoman, El Jefe, Jeff Stai (Twitter)!