What is the single biggest problem about wine clubs for both the wine producer/wine store and the consumer who receives the wine? The wine itself! The wine producer or wine store owner usually has to send out new wine releases blind to their wine club members and the members just have to hope that they like the wine that they receive, even though it might be very unfamiliar to them as an average wine club member. What does all of this mean? A lot of wine bottles that are sent out are not the style of wine that a member enjoys. This results in frustration, wasted money and sometimes even the cancellation of their membership. Now there is a solution, one that actually solves the REAL problem that plagues wine clubs...and it's called Brixr!
Last year in late November, I had the very fortunate opportunity to attend the 2010 Inductee Luncheon for the Vintners Hall of Fame at The Culinary Institute of America, Greystone in St. Helena. CIA Greystone is the premiere college for the culinary arts, with the main campus at Hyde Park, New York. They also have additional campuses in San Antonio, Texas and in the imposing former Christian Brothers stone building in St. Helena, California. It is here at Greystone that they have converted the old winery Barrel Room into a an impressive showcase of the many men and women that have shaped the wine industry in America.