What is the single biggest problem about wine clubs for both the wine producer/wine store and the consumer who receives the wine? The wine itself! The wine producer or wine store owner usually has to send out new wine releases blind to their wine club members and the members just have to hope that they like the wine that they receive, even though it might be very unfamiliar to them as an average wine club member. What does all of this mean? A lot of wine bottles that are sent out are not the style of wine that a member enjoys. This results in frustration, wasted money and sometimes even the cancellation of their membership. Now there is a solution, one that actually solves the REAL problem that plagues wine clubs…and it’s called Brixr!
The talented and clever wine folks behind Crushpad have fixed the actual problem behind the morass of many a wine club: the wine is not the issue, but the *size* of the wine is truly at fault. Wine consumers need (and love!) to taste a wine before deciding to buy a bottle. Most wine consumers do not get the chance to taste the wines that are lined up in front of them at the store or on their computer screen, however. Enter Brixr tasting packs, the BrixrPack. These are small packs of between 2-4 wines that utilize TinyBottles that hold 50 mL pours or “tastes” of each wine! Brilliant stuff.
Have a hankering for some high-end Pinot, those that can dip into the $40+ price range but don’t want to shell out the dough for a couple bottles that might be heavier than the cool climate style that you prefer? Spend $19 instead, (with fixed shipping cost rates that become free with 4+ items) and buy the Brixr Pinot Pack #1 to get the chance to taste a healthy pour of 4 different Pinots! These extremely small production wineries win because they have a great, cost-effective way for consumers around the interwebs to try their wine, despite the fact that they have no tasting room of which to speak. The consumer wins because they can try a bunch of high-end, artisanal wines for a very affordable price and then even get a coupon for a 20% discount for the ones that they decide to reorder.
But Brixr goes far beyond just selling very clever wine products…it is a social media and interactive wine tasting network. Indeed, they already have a tasting video that can walk you through your new BrixrPack, or you can check out a few videos and decide which pack might be best for your own palate. Sommeliers, winemakers and Crushpad staff have all shot great videos that are already up on the site.
And now Brixr, continuing their string of wildly clever ideas (or dangerous ideas!), have wrangled me into the fold. A couple weeks back I sat down and tasted through two packs, the Brixr Pinot Pack #1 and the Bon Coeur Tasting Pack. Both videos are embedded below for your vinous pleasure. There is a TON more in the works for Brixr and TinyBottles, but those announcements will just have to wait a bit longer. Fortunately, there is a huge amount of fun stuff to do at the site already, so sign up and start checking it all out!
Are you a winery, distributor or winegrower that would like to get involved with TinyBottles? Shoot me a line and I’ll get you started!
Dig in to the links below to read my full reviews of the BrixrPack wines that I tasted through in my videos. Follow the links in the Pack names to get to the Brixr Store where you can purchase these fun wine packs. All of the wines from Brixr are continuing to be added to WineLog and are tagged with “Brixr“.
If you have any comments, feedback or tips about any of my videos or these wines, please leave a comment below. Cheers!