Category: Wine Marketing
Ward – drXeNo @ ZAP Live!
Another year means another crazy adventure in the world of California’s “home” grape! The Zinfandel Advocates and Producers (ZAP) are having their annual ZAP Festival at Fort Mason on the San Francisco waterfront this weekend. Many events have already occurred in leading up to today’s press and consumer grand tasting. Over 275 wineries, 400 wines, countless other food and wine specialists and 10,000 attendees will participate with food and Zinfandel wines, again making this the largest single varietal wine festival in the entire world!
I will be posting in real-time throughout the event today until about 5pm from the Wine 2.0 Bloggers Lounge (Thanks so much to Cornelius and Abdi from Wine 2.0 (Twitter) and Lisa (Twitter) from Hahn Estates for coordination!). The post will be on the fly and mildly edited for content (especially later ;-), similar to the now famous, Live (Speed) Wine Blogging event at last year’s 1st Wine Bloggers Conference.
Inaugural Wine Bloggers Forum (Hahn)
Last Sunday I had the distinct pleasure of joining Lisa de Bruin (Twitter) of Wine Diver Girl and Hahn Family Wines at the inaugural Hahn Wine Blogger Forum, alongside many of my fellow wine bloggers. Also invited were various other wine people prominent in the new social media wine landscape, including the busy Judd Wallenbrock (Twitter) of Michel-Schlumberger, Drink Charitably and his own Humanitas; John Pianetta of Pianetta Winery in Paso appellation and the man who also straddles many worlds, Jeff "El Jefe" Stai (Twitter) of Twisted Oak and El Bloggo Torcido. Aside from organizer Lisa, Hahn had a few other people in attendance: Evelyn Pool, VP of Marketing; Bill Leigon, President; and most interestingly the Winemaker for many of the wines, the nicely zany Adam LaZarre and the warm-hearted Vineyard Manager, Andy Mitchell.
I caught a ride up with my comrades-(increasingly)-in-arms, the Brix Chicks, Liza (Twitter) and Xandria (Twitter). Thanks for the ride, ladies! We arrived just as the last piece in our chaotic vinous puzzle pulled up, Thea (Twitter) of Vinquire and Luscious Lushes. A few hello's later and the group decision that we were now "professionally" early as opposed to "unfashionably, do you really need to drink wine so" early...we headed in to the Napa headquarters of Hahn Family Wines.
Twitter Taste Live #5
Post-WBC NA 2008: The Wine Spies Party
The Wine Spies is a interesting and effective wine sales site that specializes in 1 great wine a day. It helps both the winery to connect directly with its clientele, and allows consumers to discover a new wine each day and at significant, one-time savings. It is extremely effective at getting the word out about small boutique wineries and their choice of wines is top-notch, 