What is the single biggest problem about wine clubs for both the wine producer/wine store and the consumer who receives the wine? The wine itself! The wine producer or wine store owner usually has to send out new wine releases blind to their wine club members and the members just have to hope that they like the wine that they receive, even though it might be very unfamiliar to them as an average wine club member. What does all of this mean? A lot of wine bottles that are sent out are not the style of wine that a member enjoys. This results in frustration, wasted money and sometimes even the cancellation of their membership. Now there is a solution, one that actually solves the REAL problem that plagues wine clubs...and it's called
Brixr!
This afternoon, deep within the bowels of biotech in my secret hidden laboratory, I will Skype in and delight the fine listeners of Wine Biz Radio in the Sonoma Valley with tales about wine exploits with my fellow Vinopanions! From 4-5pm PST, you can catch "this episode..." on KVSY-FM 91.3. Herein, we chat about the harrowing exploits of the Napa River Terroir Project, Le Wine Buff's, Bordeaux and it's attack by surprisingly lazy wine writing, Brixr and their Tiny Bottles and of course, WineLog (Twitter, Twitter2)!