Category: Foreign Wines
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The Broke Wino Looks at Value Bordeaux
VinTank Deals Wines from the Vines
Crazy-smart wine biz innovators VinTank (Twitter), have successfully launched a new route on the Direct To Consumer (DTC) superhighway with their Deals from the Vines Facebook Group (DFTV). A relatively new feature on Facebook, closed Groups are an elegant yet simply powerful new component of the social media behemoth. VinTank has seized upon this new feature to form their version of the popular flash sales site phenomena that has taken over the interwebs during this Great Recession. While many of these sites have proven to be quite the boon to the budget-conscious wine consumer, they are not always so profit-friendly to the wineries, chateaux, Bodegas and Quintas that have participated in the various sales. VinTank's DFTV has already effectively smacked that paradigm with vigor, creating a sweet win-win for wino's and wineries, alike.