Crazy-smart wine biz innovators VinTank (Twitter), have successfully launched a new route on the Direct To Consumer (DTC) superhighway with their Deals from the Vines Facebook Group (DFTV). A relatively new feature on Facebook, closed Groups are an elegant yet simply powerful new component of the social media behemoth. VinTank has seized upon this new feature to form their version of the popular flash sales site phenomena that has taken over the interwebs during this Great Recession. While many of these sites have proven to be quite the boon to the budget-conscious wine consumer, they are not always so profit-friendly to the wineries, chateaux, Bodegas and Quintas that have participated in the various sales. VinTank’s DFTV has already effectively smacked that paradigm with vigor, creating a sweet win-win for wino’s and wineries, alike.
While VinTank Chief Strategy Officer Paul Mabray (Twitter) has laid out the concept quite nicely on their blog, his Tumblr and even on the airwaves at Wine Biz Radio (Twitter) with DFTV moderator (and new VinTank alum) Peter Alig (Twitter), I will drop the simplest knowledge: wineries agree to sell an allotted amount of wine with super crazy dealness (1 cent shipping or 50-65% off, etc) and promise to ratchet up some seriously cool interaction within the group and in return, group members get to partake in the sales and chat directly with the winegrowers. The wineries are charged no fees/percentages for their participation and VinTank takes no part in the transactions. It’s really that simple.
Deals from the Vines wines “DVTV“:
“DEAL #16: 2006 Marita’s Vineyard Cabernet Sauvignon Release Celebration.
2 cases offered only. 50% off wine and 50% off shipping. Expires when sold out.”
Color: Garnet/brick core with garnet edges
Nose: Savory herbs here with bright red fruit, dark black fruit lurking and baking spice and toast.
Palate: Bright and cool black fruit in the fore, with more baking spice, sweeter red cherry and fine tannins in the mid with good acid. Finishes juicy, with lurking toast and a sweetness to the red fruit.
“DEAL #7: 2006 Twisted Oak Winery Tempranillo.
Here are three bottles of our delicious 2006 Calaveras County Tempranillo for just $49.95 – that’s 30% off of the regular price and shipping is included!”
“DEAL #4: 2005 James David Cellars Eagle Point Ranch Syrah.
As a Deals from the Vines member, enjoy 33% off the 2005 with shipping included on 6 or more bottles! Suggested retail: $24. You pay $16.”