5 Questions with Jake Lorenzo

Cold Surveillance by Jake LorenzoI solved a wine mystery recently, one that had been bothering me for years. Around the time that The Lady and I bought our home in the Bay Area, I was allowed able to buy a decent wine fridge, my Danby 75/100 bottle. Just as I was headed out the door from Wine Hardware with my affordable new wine storage, I spotted an interesting book on their shelves entitled, Cold Surveillance. It was interesting not that it was a set of wine memoir columns (right up my alley), but that it was written by a Wine Country private eye...¿que? I turned back to the counter and added the book to day's purchases!

ACME Atelier Tasting: An Assembly of All-Stars

ACME Fine WineA little while back I was given the chance to attend a very special gathering of established winemaker luminaries and taste a whole slew of outstanding wines, courtesy of a very gracious invite by Monica Collins of All Access Napa Valley. I've never seen such a lineup of All-Star winemakers, nor the chance to have such access to speak with those that make or have made famous wines such as Kamen, Screaming Eagle, Scarecrow, The Prisoner, Rocca Family and L'Angevin. The event was held at the innovative ACME Fine Wines in St. Helena. Ever since opening their doors in April of '03, co-owners and organizers of this event Karen Williams and David Stevens have consistently reinvented the wine retail, storage and event industries. Their efforts have been noticed by numerous newspapers and wine writers.

Madeleine: "A Delicious Drink"

MadeleineI think at this point, it comes as no surprise that I like the wines from Carmel Valley and Georis Winery, in particular. They're my favorite winery, in fact, from my favorite appellation. So, what could be just as awesome as my favorite winery's, appellation-specific wine? A new wine from the winemaker from my favorite winery in my favorite appellation, of course! Damien Georis, winemaker for Georis Winery (no relation...maybe) has released the second chapter of his personal label, Madeleine.

Be Goode, but Vote Dirty!

A Really Goode Job - Murphy-GoodeMaking perhaps, one of the biggest viral marketing coups in the nascent wine social mediasphere, Murphy-Goode Winery in Healdsburg has blown up the interwebs with its A Really Goode Job search and marketing campaign. The basics are these: - Live on the property in northern Sonoma Valley in Healdsburg in a private home. - Work by using all means of social media to promote Murphy-Goode and its wine and the whole of Sonoma County with the provided camera video camera, handheld device and/or smartphone. You'll "need" to taste hundreds of wines for free and eat all over the Valley, as well...shucks. - Get paid 10K/month for a 6 month contract.

Help Your Favorite Wine Blogger!

Wine Bloggers' Conference Scholarship BadgeThe reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have have noticed and responded, wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by VinTank, Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.
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